Pharmaceutical marketers' perceptions of the benefits and drivers of the first-mover advantage in pharmaceutical markets : an exploratory study

Author

• Douglas Randall Paul, University of Mississippi

Date of Award

1-1-2005

Document Type

Thesis

Relational Format

Dissertation/Thesis

Comments

MW Temp

Recommended Citation

Paul, Douglas Randall, "Pharmaceutical marketers' perceptions of the benefits and drivers of the first-mover advantage in pharmaceutical markets : an exploratory study" (2005). Electronic Theses and Dissertations. 6981.
https://egrove.olemiss.edu/etd/6981

Accessibility Status

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