Date of Award
2010
Document Type
Thesis
Degree Name
M.A. in Journalism
First Advisor
Samir Husni
Second Advisor
Mark Dolan
Third Advisor
Joseph B. Atkins
Relational Format
dissertation/thesis
Abstract
This thesis studies the media of alternative weekly publications through a case study of the Memphis Flyer and its relationship with sister publication Memphis magazine, both under the umbrella of Contemporary Media, Inc. History of the publications, targeted demographics and business models will be taken into account to answer proposed research questions. The publications prominence in local media as well as their relationship to the traditional city paper, The Commercial Appeal, is recognized, along with the company's plans for adaptation to new trends in online journalism.
Recommended Citation
Cox, Cory Taylor, "Alternative weekly and city magazine under one roof: Contemporary Media, Inc.'s “Memphis Flyer” and “Memphis” magazine" (2010). Electronic Theses and Dissertations. 85.
https://egrove.olemiss.edu/etd/85