Date of Award
M.A. in Journalism
Joseph B. Atkins
This thesis studies the media of alternative weekly publications through a case study of the Memphis Flyer and its relationship with sister publication Memphis magazine, both under the umbrella of Contemporary Media, Inc. History of the publications, targeted demographics and business models will be taken into account to answer proposed research questions. The publications prominence in local media as well as their relationship to the traditional city paper, The Commercial Appeal, is recognized, along with the company's plans for adaptation to new trends in online journalism.
Cox, Cory Taylor, "Alternative Weekly and City Magazine Under One Roof: Contemporary Â Media,Â Inc.'s Â Memphis Â Flyer AndÂ Memphis Magazine" (2010). Electronic Theses and Dissertations. 85.