Electronic Theses and Dissertations

Date of Award

2010

Document Type

Dissertation

Degree Name

M.A. in Journalism

First Advisor

Samir Husni

Second Advisor

Mark Dolan

Third Advisor

Joseph B. Atkins

Abstract

This thesis studies the media of alternative weekly publications through a case study of the Memphis Flyer and its relationship with sister publication Memphis magazine, both under the umbrella of Contemporary Media, Inc. History of the publications, targeted demographics and business models will be taken into account to answer proposed research questions. The publications prominence in local media as well as their relationship to the traditional city paper, The Commercial Appeal, is recognized, along with the company's plans for adaptation to new trends in online journalism.

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