Building the Brand: Faulkner at Random

Presenter Information

Jay Satterfield, Dartmouth College

Location

Nutt Auditorium

Start Date

20-7-2015 2:00 PM

Description

When William Faulkner came to Random House following its merger with Smith & Haas in 1936, he had the potential to bring new prestige to the relatively young Random House imprint. But the energetic young publishers had much to offer Faulkner as well. This talk will discuss the skillful and timely marketing strategies Random House employed to re-establish the “Faulkner” brand—a brand that would later help to cement his place in the American literary canon.

Relational Format

Conference proceeding

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Jul 20th, 2:00 PM

Building the Brand: Faulkner at Random

Nutt Auditorium

When William Faulkner came to Random House following its merger with Smith & Haas in 1936, he had the potential to bring new prestige to the relatively young Random House imprint. But the energetic young publishers had much to offer Faulkner as well. This talk will discuss the skillful and timely marketing strategies Random House employed to re-establish the “Faulkner” brand—a brand that would later help to cement his place in the American literary canon.