PresentationTitle
Building the Brand: Faulkner at Random
Location
Nutt Auditorium
Start Date
20-7-2015 2:00 PM
Description
When William Faulkner came to Random House following its merger with Smith & Haas in 1936, he had the potential to bring new prestige to the relatively young Random House imprint. But the energetic young publishers had much to offer Faulkner as well. This talk will discuss the skillful and timely marketing strategies Random House employed to re-establish the “Faulkner” brand—a brand that would later help to cement his place in the American literary canon.
Relational Format
Conference proceeding
Recommended Citation
Satterfield, Jay, "Building the Brand: Faulkner at Random" (2015). Faulkner and Yoknapatawpha Conference. 10.
https://egrove.olemiss.edu/fy/2015/schedule/10
Building the Brand: Faulkner at Random
Nutt Auditorium
When William Faulkner came to Random House following its merger with Smith & Haas in 1936, he had the potential to bring new prestige to the relatively young Random House imprint. But the energetic young publishers had much to offer Faulkner as well. This talk will discuss the skillful and timely marketing strategies Random House employed to re-establish the “Faulkner” brand—a brand that would later help to cement his place in the American literary canon.