Honors Theses
Date of Award
2013
Document Type
Undergraduate Thesis
Department
Croft Institute for International Studies
First Advisor
Ahmet Yukleyen
Relational Format
Dissertation/Thesis
Abstract
This research focuses on the structural paradox of retail transnational corporations through a case study of Walmart in Latin America. The structural paradox is defined as the struggle to find a successful balance between localization and standardization efforts. Through the analysis of the failures and successes of Walmart in Latin America and supplemental examples of Walmart in other markets, I argue that intense localization efforts in areas with direct customer contact (front-end operations), as well as in areas without direct customer contact, like management and planning (back-end operations), are necessary in order to be successful in international markets.
Recommended Citation
Whisenant, Arlissa Nicole, "Resolving The Structural Paradox of Retail Transnational Corporations: A Case Study of Walmart in Latin America" (2013). Honors Theses. 2275.
https://egrove.olemiss.edu/hon_thesis/2275
Accessibility Status
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