The New Teacher of Ideas: A Study on Social Media, Political Influencers, and Generation Z

Author

Brenley RinaudoFollow

Date of Award

Spring 5-10-2023

Document Type

Undergraduate Thesis

Department

Political Science

First Advisor

Marvin King

Second Advisor

Amanda Bradshaw

Third Advisor

Kirk Johnson

Relational Format

Dissertation/Thesis

Abstract

The current study focuses on members of Generation Z and where they learn about politics and receive political news. Different than previous generations, Generation Z receives news on social media more than on traditional media platforms (Murmuration, 2023). Politicians must quickly begin to understand how to engage and connect with the next generation of voters on these social media platforms. For these reasons, this study surveyed members of Generation Z at The University of Mississippi. Current University of Mississippi students are members of Generation Z and reflect common trends among this Generation, such as constant usage of social media. This research is important in helping political campaigns increase engagement among the youngest group of voters. A candidate or party who can increase participation among Generation Z could potentially win future elections.

Recommended Citation

Rinaudo, Brenley, "The New Teacher of Ideas: A Study on Social Media, Political Influencers, and Generation Z" (2023). Honors Theses. 3002.
https://egrove.olemiss.edu/hon_thesis/3002

Accessibility Status

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