Honors Theses
Date of Award
2015
Document Type
Undergraduate Thesis
Department
Integrated Marketing Communication
First Advisor
Scott Fiene
Relational Format
Dissertation/Thesis
Abstract
This thesis seeks to serve as an alternative, cost efficient resource to those creative entrepreneurial ventures with a product (or service) that needs both people to consume it and a profit eventually sufficient to support its creators. By excluding excess details unrelated to promotion, and supplementing with specific, anecdotal advice directly from interviews with successful small business owners, this thesis aims to provide a plethora of marketing techniques that an entrepreneur can test before facing the daunting cost of an agency. Based on an extensive bibliography of primary and secondary sources*, this thesis explores three common components that manifest themselves in the marketing strategies of successful solo entrepreneurs: a continuously growing network of clients and peers that creates job opportunities, new media that provide low cost and user-friendly electronic marketing outlets, and product differentiation to create brands that consumers identify as valuable. *Detailed research process and disclosures in Appendix A
Recommended Citation
Hendrix, Teresa, "Marketing for Entrepreneurs: How to Promote One's Own Craft" (2015). Honors Theses. 908.
https://egrove.olemiss.edu/hon_thesis/908
Accessibility Status
Searchable text