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Abstract

Rural sociology developed largely in the land grant-USDA complex. The current status of rural sociology is briefly examined. The new agenda of rural sociologists probably will include such areas as sociology of agriculture, sociology of natural resources. and the sociology of development and economic change. The environment in which sociology will work on its new agenda, the land grant-USDA complex, is in disarray. The causes of the disarray are various academic chauvinisms. Chauvinism of philosophic orientation, disciplines, administrative structures, and academic excellence create the need for a new covenant for academe to serve society. Modest suggestions for rural sociology include providing a useful balance among problem-solving. subject matter analysis and disciplinary analysis as well as a balance between the emerging agenda and work in the traditional areas of emphasis. Also needed is a clear focus on problems and issues defined by the various elements of the political system for rural sociology to serve society.

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