Most of the land in Texas is privately owned and is an important as a source for hunting recreation. Profit maximization theory (PMT) and economic behavioral theory (EBT) were used to explain differences in the net incomes of Texas landowners who sold hunting leases during the 1989-90 hunting season. In 1990, 4,621 landowners who were licensed to sell hunting leases by the Texas Parks and Wildlife Department responded to a mail survey. Findings indicated that the statewide median net lease income was $1,100, few landowners considered their leasing operations as businesses, and few practiced intensive management of their operations. Number of acres leased had the most important effect on net lease income. Findings supported aspects of both PMT and EBT.

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