This article examines the ways in which perceptions of agriculture are represented by the American public. Presented here are descriptive and exploratory findings from two national mail surveys that asked Americans about their views of agriculture, food, and the environment. I focus specifically on views related to the structure of agriculture as well as those related to the use of technology in food production. The goals of this study are to identify which sociodemographic segments of the American public favor alternative over conventional attitudes and to determine how this has changed over time. Overall, support for both alternative structure and technology is greater than support for either conventional structure or technology in the United States, and this has remained true over the nine-year period of the investigation. However, there are segments of the population that favor conventional agriculture. Implications for future research and policies are offered.

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