This study examined the factors that influenced population change in 875 counties in the southeastern United States between 1970 and 2000, using U.S. Census data. Binary logistic regression models were used to examine the relationship between socioeconomic factors and population change. The results of marginal probability estimates indicate that race and employment factors have been strongly related to population change in these counties. African-American-dominant counties have lost population to urban areas of more diverse counties. Our results suggest that individuals place high importance on better education, job opportunities, and living conditions in their decisions to move from their traditional places to new places. Additionally, rural counties need to develop resilience by improving community capital and quality of life amenities to sustain rural population and attract more retirees in rural corridors.

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