Given the lax regulatory response of the North Dakota state government during the most recent oil boom in the Bakken Shale, a better understanding of how to frame alternative regulation policies for the general public is needed. A survey of North Dakota residents in 2015 indicates that attitudes towards the oil industry, regulation, property rights, and messaging are associated with policy receptivity. Thus, in framing policy messages, focus should be on confirming what the public already knows about oil industry conduct and its opposition to regulation. Individuals who are more favorable to regulation and have an unfavorable attitude towards the oil industry are more likely to be favorable to pro-regulatory policy alternatives. The results of these findings help us to better understand how the public views the regulation of natural resources and can be used by groups seeking to develop messaging to promote policy receptivity.

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