At the new beginning of the next 50 years of the Southern Rural Sociological Association (SRSA), the SRSA Presidential Address calls for attention to the issues that rural immigrants have faced – the everyday experiences of international migrants, their marginalization, and institutional injustice in rural America, particularly in the rural South. These issues have often been ignored or downplayed in the larger dialogue on rural issues and in the public debates about immigration policy, even though these social problems have been a perennial issue. Rural social scientists are challenged to be organic intellectuals who do not hide in the ivory tower of the academy, but rather use our intellect to diagnose the ills of society and help exploited rural migrants better understand their situation and the most fruitful strategies available to them to improve their lives and achieve a more just and humane society.

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