Date of Award
1-1-2024
Document Type
Dissertation
Degree Name
Ph.D. in Business Administration
First Advisor
Barry J. Babin
Second Advisor
Victoria Bush
Third Advisor
Gary Hunter
School
University of Mississippi
Relational Format
dissertation/thesis
Abstract
This research examines the current knowledge on interdisciplinary research related to mobile apps using two quantitative systematic literature review methods: bibliometric analysis and meta-analysis. The study involved a bibliometric analysis of 4230 research publications on mobile apps from 2007 to 2024. The analysis addressed four research questions: 1) publication and citation trends over the past 17 years; 2) the most prolific authors, journals, and publications in mobile apps research; 3) five major themes in mobile apps research, including computing algorithm and security, personalization during the pandemic, mobile apps adoption in developing countries, app user experience and positive outcomes, and the synergy of social media and mobile commerce; and 4) future directions for mobile apps research. Based on the bibliometric analysis, a meta-analysis was conducted to address two research questions: 1) the most studied effect sizes driving mobile app users’ behavioral intentions and 2) identifying study-level characteristics that moderate the drivers’ influence on app users’ behavioral intentions.
Recommended Citation
Huang, Jiangang, "A Research Synthesis of Mobile Apps in Marketing Research Literature: A Bibliometric and Meta-Analytic Approach" (2024). Electronic Theses and Dissertations. 2943.
https://egrove.olemiss.edu/etd/2943