Undergraduate Honors Theses in Integrated Marketing Communication

 

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Theses/Dissertations from 2021

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Walt Disney World as a Model for Brand Marketing: An IMC Approach to Build Brand Loyalty, Sarah Camille Blankenship

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Uncovered Magazine: A Magazine Prototype and Business Plan, Avery Bowman

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Film Festivals and the COVID-19 Pandemic: How a Global Health Crisis Changed the United States Film Festival Circuit, Treviso M. Davis

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Representation Matters: African American Female Readers’ Perceptions of Young Adult Literature, Asia Harden

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An Analysis Of The Effects Of COVID-19 On Students At The University of Mississippi: Family, Careers, Mental Health, Hannah Newbold

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Reconceptualizing Cannabis, Julia Peoples

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Connecting Charities with Creatives: Bridging the Gap Between Local Nonprofit Organizations and University of Mississippi Students, Natalie Pruitt

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The Art and Importance of Deliberative Rhetoric in Political Communications, Cameron Sadler

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A Tale of Two Companies: The Importance of Public Relations Amidst the Shift Towards Corporate Activism, Olivia Schwab

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Theory and Practice: Selecting and Implementing Effective Framing to Present Climate Science to a Lay Audience, Lauren Wilson

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Just Country: A Magazine Prototype and Business Plan, Clare Wojciechowski

Theses/Dissertations from 2020

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An Outside Gaze on the Relationship Between Indigenous Groups and the Media, Nicole Daoust

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‘How has art refocused consumers’ attention within a visual world through the exploration of package design?’, Frances Hackney

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James Crow Jr., Esquire and Voter Suppression, Samantha Henderson

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Ensuring Brand Activism in Integrated Marketing Communications Campaigns Resonates with Millennial Consumers, Anna Hermann

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The Future’s So Bright: A Business Plan and Market Research Analysis of Fraze, Elizabeth Lanford

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The Making of When We Say Goodnight, Andrew Newman

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Facebook: A Contemporary Analysis of the Influential Global Power of Facebook and how it Affects our Society (and Recommendations on how to Fix it), Jayde Taylor

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An Analysis of the Skill Sets Needed to be Successful in Nonprofit Public Relations, Hannah Williamson

Theses/Dissertations from 2019

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[FEMALE]: A Collection of Profiles Featuring Influential, Inspiring, Modern American Women Who Have Made History, Tara Lyn Hawkins

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Lifestyles of the Instagram Famous: What Fashion Micro-Influencers Want from Brands and how Brands Should Partner with Them., Reed Ashton Kevin

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A Marketing Campaign for Hunters’ Home: A Home of Hope Through Integrated Marketing Communications: Secondary and Primary Research Studying the Target Audience, the Hunting and Conservation Community, to Create an IMC Campaign Focused on Fundraising and Awareness, Josie Corinna Slaughter

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A Comparative Analysis of Undergraduate Integrated Marketing Communications Degrees in the United States, Anne Watkins Tyson

Theses/Dissertations from 2018

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Millennial Effects on Tourism and Branding in Rural Destinations, Tousley Anne Leake

Theses/Dissertations from 2017

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An IMC Approach to Creating a Music Personality, Abigail R. Bounds

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The Grove: Stories of Cultivating Connections, Mitchell A. Dowden

Theses/Dissertations from 2016

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A Comparative Analysis of Curriculum Content Among Undergraduate Integrated Marketing Communications Programs, Braxton A. Jones

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Brains in Motion: How to Utilize the Connection Between Movement and Learning in the Classroom, Keely Kennedy

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Loyalty Marketing to Millennials, Debra L. Whitley

Theses/Dissertations from 2015

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Marketing for Entrepreneurs: How to Promote One's Own Craft, Teresa Hendrix

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Film Marketing and the Creation of the Hollywood Blockbuster, Colton J. Herrington

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Integrated Marketing Communication Approaches on the Environmental Issue of Recycling: A Collection of Secondary and Primary Research to Analyze Trends in College Students Recycling Attitudes and Behaviors and The Conduction of an IMC Campaign to Premote Recycling in Highland Square, Specifically, Cameron Ellen Klass

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Insights for Marketers: College Student Consumer Trends, Jana Elisabeth Newcomer

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Family Vault: How to Protect and Organize Your Personal Information for Your Family, Mary Daniel Simpson

Theses/Dissertations from 2014

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Reshaping The Message: Marketing The Quest For Marriage Equality In Mississippi, Nathaniel Weathersby

Theses/Dissertations from 2011

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Seek Justice. Love Your Neighbor’: An Integrated Marketing Communications Campaign for International Justice Mission, Emily Jane Laird

Theses/Dissertations from 2010

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Doing the Best We Can with What We Have: Lessons from Arkansas on How to Improve Mississippi Student Achievement through Teacher Mentoring and Induction, Claire Elizabeth Graves

Theses/Dissertations from 2009

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The Influences and Effects of Political Communication on Young Voters in the Digital Age, Kristen Michelle Robinson

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Corporate Sports Sponsorship: An Analysis of Fan/Consumer Attitude and Purchase Behavior`, Jaime Marie Weaver

Theses/Dissertations from 2008

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An Investigation into Developing a Business Plan for a Television Pilot, as Well as, An Examination of Consumer Perception toward Interactive Television and the Pilot, Celeste Elizabeth McKeon

Theses/Dissertations from 2005

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Collegiate Athletics Recruiting: Marketing a New Game Plan, Emily Douglas Evans