Undergraduate Honors Theses in Integrated Marketing Communication
Theses/Dissertations from 2024
Manipulative, Dark, and Unethical Design Practices in UI & UX Design, Ryan Edward Brown
Opportunity and Oversight: The NIL and College Football Through the Lens of Ole Miss, Emma Harrington
An Overview of the Product Development Process for a Lounging Grove Chair: The Rebel Lounge, Gracey Massengill
Get It Out of My Head: The Psychological Effects of Music in Strategic Advertising Practices, Brady Jonah Wood
Theses/Dissertations from 2023
College Esports: Grassroots Hobby Turned Unregulated Industry, Grace Ann Alexander
Catholicism Online: How the Church is Communicating in the Visual Field, Alexandra Barfield
Southern Sustainability: An Examination of Waste Management Mechanisms within the University of Mississippi Community, Haley Clift
The Value of an Integrated Marketing Campaign to Grow Interest in Visiting the U.S. National Parks, Hermine Granberry
An IMC Approach to Building Trust Among Nonprofit Donors, Catherine A. Romaine
Theses/Dissertations from 2022
How Integrated Marketing Communications Can Be Used to Better Engage Generation Z In Bridge Building, Gracie Bynum
An IMC Approach to Entrepreneurship: How Generation Z Is Changing the Landscape of Entrepreneurship, Kylie Nicole Cockrell
'The Power of a Suit' and Other Tools for the Modern Music Marketer, Andrew Gardner
Lawyers That (Say They) Listen: An Exploratory Study into Law Firms with Listening Specific Branding, Kacey Henriques
Rising From The Ashes: An Analysis of How One Infamous Promotional Event Caused a Company's Ruin and a Concept on the Future of Influencer Experiences, Janis B. Kruger
How Brands Go Viral: An Analysis of Successful Brand Marketing on Tik Tok with Gen Z, Alyssa Rezek
Adapting, Overcoming, and Connecting: How College Sports Social Media Responded to COVID-19, Jackson Sepko
Effective Green Marketing Strategies on Social Media: Selling Companies and Their Consumers on Investing in Carbon Offsetting and Solar Energy in 2021, Melvin Richard Springer IV
The Implementation of an Authenticity Clause in Social Media Influencers' Contracts, Sarah Tonos
Communicating Through a Crisis: An Analysis of The University of Mississippi's Initial COVID-19 Crisis Communications, Sydney Waitley
Theses/Dissertations from 2021
Walt Disney World as a Model for Brand Marketing: An IMC Approach to Build Brand Loyalty, Sarah Camille Blankenship
Uncovered Magazine: A Magazine Prototype and Business Plan, Avery Bowman
Film Festivals and the COVID-19 Pandemic: How a Global Health Crisis Changed the United States Film Festival Circuit, Treviso M. Davis
Representation Matters: African American Female Readers’ Perceptions of Young Adult Literature, Asia Harden
An Analysis Of The Effects Of COVID-19 On Students At The University of Mississippi: Family, Careers, Mental Health, Hannah Newbold
Reconceptualizing Cannabis, Julia Peoples
Connecting Charities with Creatives: Bridging the Gap Between Local Nonprofit Organizations and University of Mississippi Students, Natalie Pruitt
The Art and Importance of Deliberative Rhetoric in Political Communications, Cameron Sadler
A Tale of Two Companies: The Importance of Public Relations Amidst the Shift Towards Corporate Activism, Olivia Schwab
Theory and Practice: Selecting and Implementing Effective Framing to Present Climate Science to a Lay Audience, Lauren Wilson
Just Country: A Magazine Prototype and Business Plan, Clare Wojciechowski
Theses/Dissertations from 2020
An Outside Gaze on the Relationship Between Indigenous Groups and the Media, Nicole Daoust
‘How has art refocused consumers’ attention within a visual world through the exploration of package design?’, Frances Hackney
James Crow Jr., Esquire and Voter Suppression, Samantha Henderson
Ensuring Brand Activism in Integrated Marketing Communications Campaigns Resonates with Millennial Consumers, Anna Hermann
The Future’s So Bright: A Business Plan and Market Research Analysis of Fraze, Elizabeth Lanford
The Making of When We Say Goodnight, Andrew Newman
An Analysis of the Skill Sets Needed to be Successful in Nonprofit Public Relations, Hannah Williamson
Theses/Dissertations from 2019
[FEMALE]: A Collection of Profiles Featuring Influential, Inspiring, Modern American Women Who Have Made History, Tara Lyn Hawkins
Lifestyles of the Instagram Famous: What Fashion Micro-Influencers Want from Brands and how Brands Should Partner with Them., Reed Ashton Kevin
A Comparative Analysis of Undergraduate Integrated Marketing Communications Degrees in the United States, Anne Watkins Tyson
Theses/Dissertations from 2018
Millennial Effects on Tourism and Branding in Rural Destinations, Tousley Anne Leake
Theses/Dissertations from 2017
An IMC Approach to Creating a Music Personality, Abigail R. Bounds
The Grove: Stories of Cultivating Connections, Mitchell A. Dowden
Theses/Dissertations from 2016
A Comparative Analysis of Curriculum Content Among Undergraduate Integrated Marketing Communications Programs, Braxton A. Jones
Brains in Motion: How to Utilize the Connection Between Movement and Learning in the Classroom, Keely Kennedy
Loyalty Marketing to Millennials, Debra L. Whitley
Theses/Dissertations from 2015
Marketing for Entrepreneurs: How to Promote One's Own Craft, Teresa Hendrix
Film Marketing and the Creation of the Hollywood Blockbuster, Colton J. Herrington
Insights for Marketers: College Student Consumer Trends, Jana Elisabeth Newcomer
Family Vault: How to Protect and Organize Your Personal Information for Your Family, Mary Daniel Simpson
Theses/Dissertations from 2014
Reshaping The Message: Marketing The Quest For Marriage Equality In Mississippi, Nathaniel Weathersby
Theses/Dissertations from 2011
Seek Justice. Love Your Neighbor’: An Integrated Marketing Communications Campaign for International Justice Mission, Emily Jane Laird
Theses/Dissertations from 2010
Doing the Best We Can with What We Have: Lessons from Arkansas on How to Improve Mississippi Student Achievement through Teacher Mentoring and Induction, Claire Elizabeth Graves
Theses/Dissertations from 2009
The Influences and Effects of Political Communication on Young Voters in the Digital Age, Kristen Michelle Robinson
Corporate Sports Sponsorship: An Analysis of Fan/Consumer Attitude and Purchase Behavior`, Jaime Marie Weaver
Theses/Dissertations from 2008
An Investigation into Developing a Business Plan for a Television Pilot, as Well as, An Examination of Consumer Perception toward Interactive Television and the Pilot, Celeste Elizabeth McKeon
Theses/Dissertations from 2005
Collegiate Athletics Recruiting: Marketing a New Game Plan, Emily Douglas Evans