Undergraduate Honors Theses in Business

 

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Theses/Dissertations from 2021

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Case Study in Enterprise Risk Management: Happy Tails, Inc., Clay Chance

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Exploring Health Insurance Coverage and How it is Affecting Patients and Providers, Robert Balie Crim

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Central Appalachia Severance Taxation and Policies for Future Economic Growth, Nathan Frisbie

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Complete Analysis of Netflix, Inc., Anna Gregory

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Politics of Privacy: The Role of Individual Political Views in Consumer Data Privacy Concerns, Connor Neill

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Marketing to Food Insecure College Students: An Investigation into the University of Mississippi’s Food Pantry, Dandridge Parks

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Changing the Script: An Investigation of How Gender Roles and Stereotypes Influence Women’s Career Choice in Marketing, Skylar Laine Read

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Analyzing the Correlation of the University of Mississippi Football Program's Success and Financials with that of the University and Local Businesses in Oxford, Mississippi, Courtney C. Schaeffer

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The Impact of Wine Nutrition and Ingredient Labeling on Consumers’ Attitudes and Purchase Intentions, Kara Tate

Theses/Dissertations from 2020

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How Streaming Services Changed the Way We Listen to and Pay for Music, Claire Carter

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A Study of the Marketing Analysis concerning Mind the Gap: A Wall-Bed Space Saving Platform, Brenna Johnson

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A Comprehensive Business Plan for Launching the New EdTech Company Dais Social Group LLC DBA DaisNotes, Nicholas Neilson-Slabach

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Product Realization Capstone: Element Proof Safety Steps for Willie Price Lab School, Catherine Thomas, Allan Heuerman, and Jared Mumme

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Does Extrinsic Motivation Affect Creativity Within Diverse Teams?, Gitanjali K. Viswanathan

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The Data Revolution: An Examination of the Use of Scouting and Analytics in Major League Baseball Front Offices, Eleanor Weller

Theses/Dissertations from 2019

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Creating the Level Up Festival: Marketing & Production Plan, Lauren Jean Cunningham

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How Will I Afford It? Financial Aid and Its Impact on Higher Education: Evidence from the State of Mississippi, Daria Herasymova

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What Happened to Venezuela?, Harris Jones

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Portfolio Optimization Methods: The Mean-Variance Approach and the Bayesian Approach, Hoang Nguyen

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Creating an Internet of Things Platform for Storing Smart Sensor Data Using Amazon Web Services, Jin Hyeok Noh

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The Economic Effects of National Marijuana Legalization, Alexander Lee Robison

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How Small Business Owners and Managers Make Marketing Decisions Based on the Success of the Local College Football Team, Sarah L. Rychlak

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GradYear: From Ideation Through Product Delivery, Laura A. Salvador

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How Individual Traits Affect Type II Diabetics’ Intentions to use Wearable Technologies, Ashna Anita Sethi

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An Exploration into the Evolution of Tutoring, A Comprehensive Business Plan for Launching the Online Tutoring Company Shortwork LLC, and A Post-Operative Analysis of Shortwork's Business Model, William L. Tribble

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Fore Your Information: A Financial Analysis of the Golf Industry, Emily Trolia

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Economic and Social Benefits of Gender Parity in Employment and Education, Elizabeth Weathersby

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There She Evolves: The Financial, Marketing and Journalistic Sustainability of the Miss America Organization, Blair Wortsmith

Theses/Dissertations from 2018

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The Effect of Social Media Addiction on Consumer Behavior: A Cultural Comparison of Spain and the United States, Margaret Chambers

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A Comparative Study of American and French Fashion Conspicuous Consumption Habits on Instagram, Hannah J. Corson

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An Exploration into the History and Significance of the 'Planner' and A Comprehensive Business Plan for Launching the new Planner Company, Lala Letter LLC, Sydney Gonzalez

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Behavioral Finance: A Survey of Financial Literature, Quincy Hendricks

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Atmospherics as a Marketing Tool: The Influence of the Student Union Dining Atmosphere and Service on Students' Attitudes and Actions, Grayson Beau Huber

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A Comparison of Small and Large European Cities for Tourism: Implications for Strategic Marketing Communications, Sarah Noser

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The Impact of Mass and Active Shooting Incidents on Residential Real Estate Values, Claire Sherman

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Risk Perceptions for Type 2 Diabetes Mellitus Among College Students, Seth Simmons

Theses/Dissertations from 2017

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Is Major League Baseball Striking Out? In-Game Advertising and Its Effects on America's Pastime, Ashley M. Anderson

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How Startups Succeed — A Look at How Architectural Innovation Provides a Competitive Advantage, Pontus V. Andersson

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An Analysis of the Financial Literacy of Senior Students Across Fields of Study at the University of Mississippi, Robert Hollis Burrow

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Style For Life: A Fashion Blog Analysis, Lynley-Love Jones

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Work Engagement: Antecedents and Effects on Student Employee Academic Engagement, Chase V. Moore

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Observations of Homeownership in the United States Since World War II: A Look at the Ups and Downs, Jake Muse

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Surfaces in a Digital Age: Marketing Strategies for Software Startup Company Myra Mirrors, Georgia Norfleet

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Recruitment and Selection in a Mass Hiring Event of a SME, Emily Sutphin

Theses/Dissertations from 2016

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High Frequency Trading 101: Regulatory Impact in American and European Markets, Yasmine Elisabeth Allen

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Tobacco and Cannabis: The Evolution of Pertinent Rules and Regulations and Subsequent Financial Ramifications, Palmer Avisto

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Leading as Nudging: Optimizing Healthcare Delivery Systems Management in Mississippi, Grant Beebe

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A Study on How Mobile Banking Has Affected the Banking Industry: Has Mobile Banking Improved Bank Performance?, Courtney Elizabeth Cleveland

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A Quantitative Analysis of Financial Literacy at The University of Mississippi, Paul Jackson Gunn

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I Got It On Silk Road: An Examination of Knowledge and Attitudes Towards Tor and the Dark Web, Zachary Mitchell

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A Background and Chronological Take on High Frequency Trading, Quinn H. Murray

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Derivatives: Benefits, Risks, and Regulations, Kristopher Nguyen

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Intersectional Identity Entrepreneurship: Historic Case of Viola Turner Pursuing Legitimacy Acquisition in Insurance Industry, M. Madison Portie

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The Dodd-Frank Act's Impact on Systemically Important Financial Institutions, Andrew Wilkes

Theses/Dissertations from 2015

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The Power of an Actively Managed Portfolio: an Empirical Example Using the Treynor-Black Model, Alexander D. Brown

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Mitigation of Preventable Medical Errors via the use of Human Resources and Human Factors, Callender Creel

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A Qualitative and Quantitative Analysis of Student Loan Debt and Its Impact on Postsecondary Education and the American Economy, James Wesley Howell

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Viral Marketing in the Nonprofit Sector: Crafting Messages that Create Awareness and Call an Audience to Action, Hannah Parker

Theses/Dissertations from 2014

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Making Healthy Food Choices: Factors Affecting Healthy Eating in the Context of The Nashville Mobile Market., Laura Walton Fenelon

Theses/Dissertations from 2013

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An In-Depth Comparison of Three Fast Food Industry Giants: How Chick-Fil-A Differs from Mcdonald's and Wendy's in the Growth from Humble Beginnings to Become Multi-Billion Dollar Companies, Jonathan Cardwell

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An Analysis of the Internal and External Motivations of Hispanic Employees and the Corresponding Management Techniques, Taylor Alexander Cook

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An Exploratory Study of Automated Tools to Support SCRUM-Based Project Management in Agile Software Development Teams, Nirmal Dharmaratne

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The Marketing and Branding of the Church in America, Joshua David Gregory

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The Effects of Social Media on Fashion Consumption, Sydney McCarthy

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The Impact of Social Media on Marketing Strategy; Insights from Retail Organizations and Consumers, Margaret Anne McDonald

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A Level Playing Field: The Big Business of College Sports and Recommendations for Reform, Orry Stephen Thomas McDonald

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University of Mississippi First Year Students, and Messages About College, Robbie Murphey

Theses/Dissertations from 2012

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Working Towards a Solution to the Obesity Epidemic: A Marketer's Perspective, Elizabeth Ann Clippard

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A Historical Perspective of Ponzi Schemes, Elizabeth Ann Geny

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An Analysis of the Hurricane Insurance Markets in the Southeastern United States, Stephanie Jeanette Jabaley

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An Analysis of the Metropolitan Atlanta Residential Real Estate Market: Beyond the Housing Bubble, Thomas McDowell Platt

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Uvas Unidas: A Research Study and Campaign Design for Hispanic Millennials, Candace Margaret Rodriguez

Theses/Dissertations from 2011

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Branding A University's Mascot, Stanley Ryan Viner

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Examination of the Consumer Ethics of Students at The University of Mississippi, Stephen Cole Wilkerson

Theses/Dissertations from 2010

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Student Engagement at the University of Mississippi, Vanessa Lynn Alsobrooks

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A Study of Dollarization in Ecuador and its Implications for the Future of the Mexican Economy, Kristen Elizabeth Dugar

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Revenue Diversification in Health and Human Services Nonprofits., Hannah Sayle Flint

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An Analysis of Profitable Post Admission Attractions for the Wizarding World of Harry Potter: Turning Magic into Money, Amber Lynn Strange

Theses/Dissertations from 2009

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Judeo-Christian Principles and Their Influence on Business Ethics in 21st Century America, Charles Benjamin Clark

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The Emergence of Biotechnology in the State of Mississippi: A Review, Whitman Scott Dowlen

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The Subprime Mortgage Crisis: Effects on Women and Minorities, Shakitha Paquita Harden

Theses/Dissertations from 2008

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Shorebank Corporation: A Model of Community Development through Commerce, Joshua Dudley Kipp

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An Investigation of Short Sellers' Behavior around Short Interest Announcement Dates, Wei Wei

Theses/Dissertations from 2007

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HUKA Entertainment: Creating a Full-service Concert Event Company Focusing on Concert Promotion, Talent Buying, and Ticketing, Bennett Alexander Drago

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An Investigation of Communications Laws and the Mississippi Business Manager, Melissa Ann King

Theses/Dissertations from 2006

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The 'Parisian Prowler': The Effects of Modernity on Flanerie and Poetry of Charles Baudelaire, Caroline Turner Dye

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A Risk Analysis of Ambrosia Furniture Company, Jared Foster Martin

Theses/Dissertations from 2005

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An Examination of Natural Language Processing, Information Extraction, and Information Retrieval Systems and Their Applications, Jeffrey Allen Holloway

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New Methods of Marketing and Manufacturing for a Startup Optical Internet Retailer, William Sharp Whitaker

Theses/Dissertations from 2004

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Effect of Country of Origin Awareness on Attitudes Toward Foreign Made Products, Natalia Lentino

Theses/Dissertations from 2003

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Implementation of SAP's Campus Management at the University of Mississippi, Kimberly Nicole Weston