Undergraduate Honors Theses in Journalism
Theses/Dissertations from 2023
College Esports: Grassroots Hobby Turned Unregulated Industry, Grace Ann Alexander
Catholicism Online: How the Church is Communicating in the Visual Field, Alexandra Barfield
A Culture of its Own: The Story of the Sally McDonnell Barksdale Honors College, Mary Boyte
What Happens When a Company's Marketing Strategy No Longer Mirrors the Shopping Trends of the American Consumer: A Case Study of Sears, Roebuck and Company, Savannah Burnett
Southern Sustainability: An Examination of Waste Management Mechanisms within the University of Mississippi Community, Haley Clift
The Value of an Integrated Marketing Campaign to Grow Interest in Visiting the U.S. National Parks, Hermine Granberry
An IMC Approach to Building Trust Among Nonprofit Donors, Catherine A. Romaine
How Medical Cannabis Took Root in Mississippi, Loral Winn
Theses/Dissertations from 2022
How Integrated Marketing Communications Can Be Used to Better Engage Generation Z In Bridge Building, Gracie Bynum
An IMC Approach to Entrepreneurship: How Generation Z Is Changing the Landscape of Entrepreneurship, Kylie Nicole Cockrell
'The Power of a Suit' and Other Tools for the Modern Music Marketer, Andrew Gardner
Lawyers That (Say They) Listen: An Exploratory Study into Law Firms with Listening Specific Branding, Kacey Henriques
Come Close and Listen: Exploring the Intimacy of Audio Media, Eleanor Kingwell Sharples Hoover
50 Years Later: How Title IX Has Influenced the World of Sports and the Effect it has had on Female Athletes, Catherine Jeffers
Rising From The Ashes: An Analysis of How One Infamous Promotional Event Caused a Company's Ruin and a Concept on the Future of Influencer Experiences, Janis B. Kruger
An iPad for Everyone: A Case Study of the Arkansas Democrat-Gazette's Digital Transition, Madeline Quon
How Brands Go Viral: An Analysis of Successful Brand Marketing on Tik Tok with Gen Z, Alyssa Rezek
Adapting, Overcoming, and Connecting: How College Sports Social Media Responded to COVID-19, Jackson Sepko
Effective Green Marketing Strategies on Social Media: Selling Companies and Their Consumers on Investing in Carbon Offsetting and Solar Energy in 2021, Melvin Richard Springer IV
Hey Queens!, Grace Temple
The Implementation of an Authenticity Clause in Social Media Influencers' Contracts, Sarah Tonos
Communicating Through a Crisis: An Analysis of The University of Mississippi's Initial COVID-19 Crisis Communications, Sydney Waitley
Theses/Dissertations from 2021
Walt Disney World as a Model for Brand Marketing: An IMC Approach to Build Brand Loyalty, Sarah Camille Blankenship
Uncovered Magazine: A Magazine Prototype and Business Plan, Avery Bowman
Defining and Addressing the Intersection of Sports, Media, and Social Activism, Kaylee Layne Crafton
Film Festivals and the COVID-19 Pandemic: How a Global Health Crisis Changed the United States Film Festival Circuit, Treviso M. Davis
Narrative Storytelling in Conjunction with Environmental Journalism, Abbey Edmonson
Representation Matters: African American Female Readers’ Perceptions of Young Adult Literature, Asia Harden
Reflecting on Our Terrain: How People and Places Create a Spirit of Home, Meagan E. Harkins
The Root of the Problem: Mississippi and the School-to-Prison Pipeline, Matthew Brennan Hendley
Moving the Monument: The University of Mississippi’s Decades-Long Journey to Relocate Its Confederate Monument, Hadley Hitson
A Stolen Culture: The Harmful Effects of Cultural Appropriation, Amirah Lockhart
An Analysis Of The Effects Of COVID-19 On Students At The University of Mississippi: Family, Careers, Mental Health, Hannah Newbold
Reconceptualizing Cannabis, Julia Peoples
Perilous Place: Personal Stories Point to Possible Solutions to Widespread Flooding in The Mississippi Delta, Jared Poland
Connecting Charities with Creatives: Bridging the Gap Between Local Nonprofit Organizations and University of Mississippi Students, Natalie Pruitt
The Art and Importance of Deliberative Rhetoric in Political Communications, Cameron Sadler
A Tale of Two Companies: The Importance of Public Relations Amidst the Shift Towards Corporate Activism, Olivia Schwab
Controversy, Coverage and Cancel Culture: The Daily Mississippian's Reporting of the 2018 Ed Meek Controversy, and Related Findings, Mason Thomas Scioneaux
Theory and Practice: Selecting and Implementing Effective Framing to Present Climate Science to a Lay Audience, Lauren Wilson
Just Country: A Magazine Prototype and Business Plan, Clare Wojciechowski
Theses/Dissertations from 2020
An Outside Gaze on the Relationship Between Indigenous Groups and the Media, Nicole Daoust
‘How has art refocused consumers’ attention within a visual world through the exploration of package design?’, Frances Hackney
James Crow Jr., Esquire and Voter Suppression, Samantha Henderson
Ensuring Brand Activism in Integrated Marketing Communications Campaigns Resonates with Millennial Consumers, Anna Hermann
Women Trailblazers In The Local Oxford Community: real and relevant stories of six unique paths to success, Karsyn S. King
The Future’s So Bright: A Business Plan and Market Research Analysis of Fraze, Elizabeth Lanford
The Making of When We Say Goodnight, Andrew Newman
Separate and Unequal: The Causes and Effects of Economic Inequality in Our Communities, and What We Must Do About It, Jonathan Payne
An Analysis of the Skill Sets Needed to be Successful in Nonprofit Public Relations, Hannah Williamson
Theses/Dissertations from 2019
Clicks and Mortar: The Modernization of Boutique Retail to aid Rural Revitalization in Mississippi, Mary Linley Albert
Who's liable? The Intersection of Free Speech and Content Regulation on Social Media Platforms, Hayden Benge
Mississippi in Technicolor: Portraits of Strength, Devna Bose
The Wise Women of Oxford, Jaz Brisack
Sustainability in the Sanctuary: An Analysis of the Relationship Between Christian Churches and the Environment, Katelyn Campbell
[FEMALE]: A Collection of Profiles Featuring Influential, Inspiring, Modern American Women Who Have Made History, Tara Lyn Hawkins
Social Media and Collegiate Athletic Recruitment: Friends or Foes?, Brittney Nicole Jackson
Generational Marketing: an IMC Approach to Increase Non-Profit Awareness and Giving in North Mississippi Status:, Anna Kate Joyce
Lifestyles of the Instagram Famous: What Fashion Micro-Influencers Want from Brands and how Brands Should Partner with Them., Reed Ashton Kevin
A Conversation About Cultural Appropriation as Explored by an Emerging Media Professional, Shikha Shrestha
A Comparative Analysis of Undergraduate Integrated Marketing Communications Degrees in the United States, Anne Watkins Tyson
Defining "Evangelicals" in Print Journalism, Logan D. Williamson
Theses/Dissertations from 2018
Suffer the Children: A Collection of Biographical Stories from Patients, Families, and Professionals in the World of Pediatric Cancer, Samuel Taylor Farris
Millennial Effects on Tourism and Branding in Rural Destinations, Tousley Anne Leake
Education in Mississippi: Did Integration Elicit Equality?, Baylee Mozjesik
Brain Drain in Mississippi: Why Some of the State's Best and Brightest are Leaving, Savannah G. Smith
All That Glitters Is Not Gold: Media Coverage of the Golden State Killer, Lasherica Thornton
The Importance of Cultural Context in Engaging Multicultural Consumers, Ingrid Valbuena
Theses/Dissertations from 2017
Beauty in the Eye of the Producer: The Role of Appearance in the Careers of Hispanic Female Broadcasters, Rachel E. Anderson
An IMC Approach to Creating a Music Personality, Abigail R. Bounds
The Grove: Stories of Cultivating Connections, Mitchell A. Dowden
Confederate Symbols and Media Coverage: A Look at Mississippi Newspapers Over Time, Madison Elizabeth Heil
Oprimido, Censurado, Controlado: Authoritarian Censorship of the Media in Spain under Franco's Dictatorship, Darby Hennessey
Investigating Potential Anti-Catholic Bias in Southern Media, John Cooper Lawton
Multi-Generaltional Marketing: Variations and Implications of Nonprofit Approaches, Emily Alexandra Lindstrom
Slam Dunk: Scoring with Social Media in College Athletics, Callie Mayo
Re Magazine and the Politics of the Little Magazine, Jesse Webb
Theses/Dissertations from 2016
More Than Skin Deep: An Examination Of The Negative Effects of Advertising On Women, Kathryn A. Bridgers
The Social Web: Leveraging Social Capital to Maximize Relationships and Minimize Churn in the Telecommunications Industry, Kristen Ellis
Harbor Magazine: Preaching the Gospel of Philanthropy Through the Analysis of Benefit Corporations, Caroline Hughes
A Comparative Analysis of Curriculum Content Among Undergraduate Integrated Marketing Communications Programs, Braxton A. Jones
Brains in Motion: How to Utilize the Connection Between Movement and Learning in the Classroom, Keely Kennedy
Freedom Fighters: Stories from Freedom Summer 1964, Anna McCollum
Memory in the Fingers: An exploration of knitting through the lens of modern knitters' lives, Sinclair Rishel
Loyalty Marketing to Millennials, Debra L. Whitley
Theses/Dissertations from 2015
Millennial Specific Techniques for Nonprofit Marketing Communications: A Messaging Study for World Relief, Taylor M. Davenport
Marketing for Entrepreneurs: How to Promote One's Own Craft, Teresa Hendrix
Film Marketing and the Creation of the Hollywood Blockbuster, Colton J. Herrington
An examination of crisis communications at major Mississippi universities, Virginia W. Mayo
Italians in the Delta: The Evolution of an Unusual Immigration, Camille Elise Mullins
Insights for Marketers: College Student Consumer Trends, Jana Elisabeth Newcomer
Soul Food: An Interpretation of the History, Significance and Southern Roots of the American Cuisine, Sarah Bracy Penn
Family Vault: How to Protect and Organize Your Personal Information for Your Family, Mary Daniel Simpson
A Tapestry of War: Three Veterans' Stories, Clancy Lane Smith